Retail Manager Wanted – Apply Now. South Africa-Gauteng-Johannesburg | Full-time | Permanent | Standard
PURPOSE OF THE ROLE:
To identify, manage and develop the Retail channel with a view to achieving the revenue, shipment and footprint objectives. The role is responsible for the effective management of the following: DHL Owned Service Points Retail Partners – All 3rd party representatives of the DHL Brand the Retail Channel is extremely important to DHL as a growth channel that will stimulate non account (cash) revenue and shipments, as well as providing convenient access locations for potential customers.
Identify, manage and further develop the retail partnerships in the country.
Educate potential partners about DHL products and services in order to sign up new partners.
Propose and manage DHL campaigns and promotions to boost volumes and attract new customers.
Conduct regular visits to all service points and retail partners, growing and improving the relationship as well as auditing branding, customer service etc
Ensure conformance to DHL policies and Procedures as well as the commercial guidelines.
Co-operate with all internal departments including Customer Services, Operations and Finance to ensure that all service needs and problems of Service points and Retail Partners are resolved in a timely manner and are not repeated in order to improve the business processes;
Conduct regular visits to all service points to ensure compliance in all aspects;
Conduct regular analysis and review of the business in order to consistently have a good understanding of where the business is at and what the opportunities are for development;
Suggest and implement creative and impactful suggestions/promotions to grow the retail channel business;
Drive the use of technology and solutions in all sectors within the retail channel;
Obtain competitor footprint in the country–specific locations.
Research the retail market, growth, consumer behaviour and the split between structured and informal share;
Gather all Retail hotspot/or location information in the country;
Gather info on all the competitor product offerings and promotions;
Set up a mystery shopper program;
Ensure all DHL retail performance, any market changes, promotions, competitor activity is reported each month by each country
Clear detailed “map” of DHL and Competitor retail outlets and product offering;
Clear understanding of where DHL retail outlets should be located;
Clear target retail partners;
Clear understanding of DHL and competitor service levels via mystery shopper
Ensure proper staff compliment for retail outlets – based on operating hours, legislative, and volume requirements
Recruit, train and manage all retail outlet staff
Manage relationships with all retail partners and their employees
Manage staff performance in line with Retail KPI’s and scorecard
Correctly staffed and well managed retail outlets.
Clear understanding of the profile of the retail assistant required and the effective recruitment and training of these individuals.
ACHIEVEMENT OF KPI’S
Sound relationships with our partners and their staff thus ensuring great brand representatives and customer centricity;
Manage any advertising opportunities for the retail sector – i.e. any opportunities sent to them and then, if worthwhile, escalated;
Provide well thought out ideas for the development of the retail business via promotions, campaigns;
Ensure successful implementation of all campaigns and promotions within markets.
All outlet branding in line with guidelines for that particular type of outlet;
All marketing materials conforms to guidelines;
All outlets audited once a quarter and all branding constantly looking good and “fresh”;
Reduced risk of “Brand Contamination” from poorly managed branding by the outlets and partners.
PASSION FOR CUSTOMERS
Motivated driven, disciplined and self-motivated individual.
Excellent Communication, relationship building and negotiation skills
Attentive to detail
Good Analytical skills
Ability to manage remotely
Sound experience in the retail sector and or internal DHL commercial experience
Diploma or Degree in Marketing
Sales 5 years Post Qualification Experience
Posting Legal Entity DHL International (Pty) Ltd.